Marketing and Digital Transformation Manager
Are you keen on being a part of a fantastic team in a global company?
We are looking for a Marketing and Digital Transformation Manager who will be a member of the marketing department located in our Ankara office. Join the Knauf Türkiye team!
QUALIFICATIONS
- Bachelor/Master's degree with a focus on business, marketing, digital marketing, or related fields,
- 5-7 years prior experience in a similar role, change management and large-scale (digital) transformation,
- Experience in marketing, and digital projects in construction or other B2B industries is also a plus,
- Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel,
- Strong customer mindset and stakeholder management skills with the ability to analyzing the needs of global / region,
- Strong knowledge of content development, SEM and network of PR and media contacts would be highly advantageous,
- Advanced presentation and communication skills, comfortable presenting complex topics to stakeholders,
- Advanced conceptual change management skills with a strong sense of critical issues/requirements and a great deal of empathy,
- Proven project management skills, including the ability to lead projects or work on several projects simultaneously,
- Strong structural/analytic mindset and comfortable managing multiple deliverables with multiple inputs, often with high-impact, time-sensitive requirements,
- Excellent skills in MS Office programs (Excel, PowerPoint and Word),
- Fluent in English, verbal and written; German is a plus.
RESPONSIBILITIES
- Defining SR / LR marketing vision of Knauf Türkiye and annual marketing plan,
- Developing and implementing marketing and communications campaigns and strategies and monitoring their success,
- Responsible for 360°integrated marketing communications (online & offline) and defining key performance indicators for each communications channel which will indicate a campaign's level of success,
- Managing Knauf Türkiye’s all digital transformation processes,
- Providing service about shaping complex platform transformation programs,
- Determining strategic communications campaigns that will help further organizational goals,
- Creating internal communications protocols and initiatives that will foster employee morale,
- Shaping digital-led transformation strategies and proactively plan digital engagement activities by working with related departments,
- Defining a digital transformation vision, value roadmap, high-level target solution designs and target experiences.
If you are looking for a variety of challenging tasks with global reach and a fantastic atmosphere, then you are most welcome at Knauf Türkiye!
- Department
- Marketing
- Locations
- KNAUF TURKEY (Center Office)
KNAUF TURKEY (Center Office)
Workplace & Culture
Knauf employees play a large part in the success of the company. Their performance, competence and motivation are based on the implementation of the Knauf values of entrepreneurial spirit, dedication, partnership and humanity in the course of their daily work. Individual performances make a contribution to our joint success as a team. This is the basis for further growth of the Knauf Group.
About Knauf SEMEA
Knauf is one of the world’s leading manufacturers of modern insulation materials, drylining systems, plasters and accessories, thermal insulation composite systems, paints, floor screed, floor systems, and construction equipment and tools. With more than 250 production facilities and sales organisations in over 86 countries, 35,000 employees worldwide, and sales of 10 billion Euro (in 2019), the Knauf Group is without doubt one of the big players on the market – in Europe, the USA, South America, Russia, Asia, Africa, and Australia.
Knauf SEMEA is one of Knauf Group regions, which Headquarter is based in UAE. This Region has Greece, Cyprus, Turkey, UAE, Egypt, Tunisia, Algeria, Kenya, Tanzania, India and Oman under its umbrella.
Marketing and Digital Transformation Manager
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